Cook’s momentum soon came the label of the same name, PC Music: a collective composed of hyper pop artists like GFOTY, Hannah Diamond and Danny L. It was so artful, but also disruptive, and it spoke to the weirdos.” From A.G. In an interview with Dazed, producer Skrillex said that “PC Music was the first wave of taking shit that was lowbrow and making it highbrow, without being too cool for school. At the time, listeners dubbed the new colorful and abrasive sound " PC music", a nod to the laptops which made this form of experimentation with electronic music accessible. Originating in London clubs around 2013, the sound of hyper pop started to bubble up from the experimentation of UK producers like A.G. The resulting sound is fit for a digital age set on breaking down all categories and binaries. Genre alchemists named the maximalist pop sound " hyper pop" and a frenzy followed- with outlets like The Atlanticcalling hyper pop the “countercultural sound of the 2020s”, and Dazedproclaiming it as “the new sound for a post-pandemic world.” The irony in hyper pop's genrefication, is in the artists refusal to conform to any one sound. Hyper pop glitches between, and aggressively mashes together, a multitude of styles: bubblegum pop, emo, nightcore, hip-hop, EDM and more. In the summer of 2019, a new micro-genre leapt from Tik Tok to Spotify’s highest ranks.
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